ASOS 1/1

for ,

1/1 is a continuation of Flat-e’s exploration into interactive light sculpture. As part of the ASOS SS15 launch, Flat-e created an 11 metre long light installation that allows users to create their own unique artwork which is printed in realtime and given to them to take away. Each generated pattern is one of a kind, meaning each person gets to walk away with something unique. The system was fully automatic from start to finish and the final products were archival quality Giclée prints.

Materials: Aluminium, gauze, projectors, code.

Direction / Production: Flat-e
Client:  ASOS / INT Works
Photography: Arlen Figgis / Tom Cockram
Music: Flamingods, Mother Hen